What shines that sells!

Over the years speeding power of the common man has improved and I guess it might still… so this opened lots f avenues to manufactures to come up with various products. Though there are loads of potential consumers in the market but likewise there are many players who offer similar product.

And this will be the case always, so how a consumer could be led to a product/brand? According to me making a product know to the consumer and later prompting him to make the purchase is a challenging task! Yes retaining the consumer is another tat solely depends on how did the product perfume and the consumer’s preference.

Now lets take the first aspect, advertising is the “key” thing here and also the word of mouth places a role. Today a product can be advertised in many mediums that’s good but the bad is viewer is exposed to too many of them in all these mediums, its natural for a human to ignore when he gets used to see something regularly, so this way how can the manufacture be assured that his product ad go noticed? Well I guess it purely depends on how good the advertisement was and how sensibly it was placed..

I will write about this aspect in detail later. this has too much to write about.

So lets come o the “store” level where the consumer wants to make the purchase, many times the consumer ends up buying stuffs which he had not planned or thought about until he happened to notice it in the store.

Here it all matters on how well the product is packed, obviously it has to look good and bright so that it can attract the attention and gets noticed, one of the best packing which I can think of is the “apple” products . The packing is so good that the entire box is retained by many!

So considering that we are in a big retail store, most of the products get a good chance to showoff and the most attractive looking will surely win the consumer. Yes it does the trick for meJ

But what about the good old small conservative store? Which is small and has no order and most importantly the store keeper plays the vital role as the sale happens through and very unlikely the consumer gets a chance to explore th products himself…again I guess this needs a separate write up.

Before I end this, attracting is 1 aspect but very importantly making sure that the supply / distribution is at its best as many times have noticed the product which gets aggressively advertised is not available in many small stores this leads off a prospective consumer away! And most likely he/she might not make the purchase.

So I guess “what shines that sells”!