Audiences today have got real smart and mature and they do watch the “quality” of the content and I can vouch that there is very small % of people who may accept bad “quality”!
And am sure “VW” knows the importance of advertisement considering “Polo” is their first hatch which was introduced in Indian market and with stiff competition it makes sense to make use of this medium to the fullest!
What made the advertisers (agency) to choose wildlife and forest terrain for the series of ads on Polo, c’mon lets be particle and bit sensible, is this vehicle supposed to do what an SUV does? Cause many terrains shown in the ad a person who is sane wont go in an hatch! So the messaging part is complete mess!
One of the ad they have shown about “ground clearance” as the car could go over the “ostrich egg” without touching it! So they want to say that if you come across a “ostrich egg” on the road you can confidently go over it?? Ground clearance could have told in many other ways which the viewer could relate to, they might have to bring in some humor but this was childish! Again mess…
Overall using wildlife/forest or animals to put through a message was an bad idea, to some extent insensitive too. There is no dearth of people who act like morons when they have to deal with the animals or when they are in a wildlife sanctuary such irresponsible ads will only encourage such people, one of the examples is the dude in the ad honking!!!
Offlate have not been seeing this ad in any of the channels and I am happy about it! Hope to see a sensible and good ad from a company like VW!! In the near future…
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